August 2014 — FLIC entered a new chapter when flicluminories.shop and the FLIC luminary business transitioned from Flicker Luminary Improvement Company, LLC to FLIC Luminaries, LLC.
Although the company ownership changed, the people behind the new FLIC Luminaries were not strangers to the business. We had worked with the original owners for approximately a decade, providing internet and technical services and becoming familiar with both the company and its customers.
Continuing the FLIC Tradition
Our first priority in taking over FLIC was simple: preserve the quality of the products and customer service that had built the FLIC reputation.
The original FLIC business had been selling its reusable luminaries online since 2003, introducing customers across the country to an alternative to traditional disposable luminarias.
We wanted to protect what was already working while looking for opportunities to make FLIC better and bring reusable luminaries to more homes, neighborhoods, businesses, organizations, and events.
A Familiar Business with New Goals
Because of our long relationship with the original company, the 2014 transition gave us an opportunity to build upon an established foundation rather than start from scratch.
Our goals included expanding the reach of FLIC Luminaries, developing new uses and markets for the product, improving the online customer experience, and continuing to improve the luminaries themselves.
But one principle was more important than all the others:
Listen carefully to the customer.
Our Customers Help Shape FLIC
Customers know what they like. They know what works for them, what doesn't, and what could make a product better.
That's why customer feedback became an important part of the philosophy of FLIC Luminaries LLC. Questions, suggestions, complaints, ideas, and experiences all provide information we can use to improve.
That philosophy has helped guide the development of FLIC products and programs as we've continued to grow.
Growing Through Word of Mouth
FLIC has always depended heavily on word of mouth.
When someone creates a beautiful luminary display, neighbors notice. When an HOA starts a neighborhood tradition, other communities hear about it. When a customer uses the same FLIC Luminaries year after year, friends and family ask where they came from.
Those recommendations have helped FLIC grow from one customer to another and from one community to the next.
A New Chapter in a Continuing Story
The 2014 transition to FLIC Luminaries LLC wasn't intended to change what made FLIC successful. It was an opportunity to preserve that foundation while finding new ways to move the company forward.
Our goal remains much the same today: build durable reusable luminaries, take good care of our customers, listen to what they tell us, and continue finding new ways to bring the tradition of luminaries and luminarias to more people.
So we're still all ears.
If you've used FLIC Luminaries, we'd love to hear about your experience, your display, and your ideas for making FLIC even better.
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